Econsultancy recently published a report, The Progression of Agency Value: Developing a Model for Agency Maturity in a Digital World, conducted with European agencies to understand the effects of digital marketing on their business models and their relationships with clients.
Agencies are operating in an environment characterised by rapid and continuous change, requiring them to respond with more flexible and adaptive approaches.
Some of the key findings of the report found the following:
- There is shift away from traditional practice to new and more diverse areas. Notably from the creation of one way, campaign driven messaging, to two-way, participative platforms and experiences that might incorporate multiple consumer touch points.
- The creation of experiences, rather than messages, often means longer-term and often always-on digital platforms, which brings new requirements around technical capability, skills, processes and approaches.
- The proliferation of devices, channels, touch points and the resultant volume of data are adding new layers of complexity for agencies. How agencies deal with this complexity through technology, people and processes - and make sense of it for clients - is playing an increasing role in creating a new type of value add for clients, and as a differentiator for agencies.
- Selecting the right partnerships with technology providers is becoming increasingly important in supporting agency capability. As the latter progresses, the need to deliver scalable, flexible solutions that enable efficient use of cloud-based technologies is becoming crucial.
Emailvision is hosting an exclusive breakfast seminar, featuring Peter Abraham, Exec VP for EMEA & Asia at Econsultancy, who will provide an overview of this report, and outline his strategy for agency success.
Emailvision will also demonstrate how one of our agency partners are driving revenue and growth through offering email marketing services to their clients.
All attendees will also receive a complimentary copy of Econsultancy's report worth £200 and will have a unique opportunity to quiz an Econsultancy specialist at the event.
When: 8:30am – 10:30am, Thursday 6th September
Where: Emailvision office, Lynton House, 7-12 Tavistock Square, London WC1H 9LT
Register today for free >>